A proud B Corp and much more.
Our values drive how we live and work. They’re why, and how, we became the world’s first visual effects company to be a B-Corporation. Creating amazing work and striving to get the balance right.
Read more about what makes us tick below.
Our philosophy
We are experts in crafting the highest level of Visual Effects for TV and Film. Living by our core values we deliver gorgeous work for our clients whilst inspiring change in this industry that we love.
We have structure and process but we don’t get too caught up in hierarchy or politics. Equality and fairness for all. We strive to lead all dupers to communicate with empathy and bravery - the rest takes care of itself. It’s a relaxed but hard working atmosphere that leads to innovation and free thinking. Individuals drive the change they want to see, creating excellence in our work and a great place to work.
This culture supports our our mission to affect change in our industry and re-define how success is measured. We want VFX to be for life not just whilst you can survive fuelled by beer and pizza. We need to make our industry more sustainable and protect it. We believe this needs to start with brave conversation around clean transparent data.
We are of course still a business and we need to work hard to make profit so that we can deliver on our mission. But we are focused on working smart, treating people properly and doing the right thing. The triple bottom line. Principles over profit, empathy over egos. Capitalism 2.0. Business can, and should, be a force for good.
This is our vision. We are not perfect, but we care and we are proactive. We deeply consider our impact on the world – on our team, suppliers, customers, the communities we live and work in.
We’re transparent. Accountable. Honest. We’re leading change and changing VFX for good.
Measuring our impact
We’re on a mission to raise the standards of our challenging VFX industry. We use statistics to analyse and improve our performance - from reducing our CO2 emissions, tracking overtime to increasing diversity in the workplace, we track and record core data.
We’re transparent. Accountable. Honest.
Carbon Emissions
Scope 1, 2, 3 Emissions by month in kgCO₂
Scope 1 emissions made up of 1% of our total emissions in 2022. This is a reduction to the previous years, partly due to the change to renewable energy sources. The second biggest source of emission is the Electricity in the office (which sits in Scope 2). 15% of our total emissions so far in 2022 comes from the electricity we consume. In 2022 over 90% of our Scope 3 emissions come from carbon released during home working.
Overtime at dupe
Overtime hours as a percentage of total hours (by week 2022)
The figure shows our weekly over time hours as a percentage of total hours worked. The average week has 3.0% overtime.
Overtime happens. Traditionally too much in vfx but with good data we aim to track the reality that we all experience now and then and work out where we can improve to change the norm. The figure shows our weekly over time hours as a percentage of total hours worked. The average week has 3.0% overtime.
Our business is a Force for Good.
We are a B Corp. We are part of an exclusive group of the World's most sustainable and ethical businesses. We are part of a movement that creates inclusive, equitable, and regenerative economies.
We’re on a mission to raise the standards of our challenging VFX industry. We use statistics to analyse and improve our performance - from reducing our CO2 emissions, tracking overtime to increasing diversity in the workplace, we track and record core data.
We’re transparent. Accountable. Honest.
We do this because we care. We deeply consider our impact on the world – on our team, suppliers, customers, the communities we live and work in. We want to give back more than we take to leave a positive, lasting impact on our Industry.
It is not easy to maintain and live by this mission whilst navigating a pandemic and the challenges of VFX industry. 2022, in particular, has seen us steer off course but we remain motivated to stabilise our business and maintain the focus on being a force for good.

UN Development Goals
We are part of a global group of businesses doing the right thing for people, society and the planet.
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Volunteering
We believe in putting back into our local community. Dupers are encouraged to volunteer for good causes, even in work time hours.
Always hard to find the time in between busy work and busy lives but Eva and Matthieu representing here and taking part in some tree planting in and around Hackney. They've never worked so hard!
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